I noticed that a lot of solid Facebook ads include snippets from the author's work in order to drop the viewer of the ad directly into the action of the book. A chunk of sexy dialog, a riveting description...I thought I'd try that for my own book ads, but groaned at the idea of having to read through my work to find the best snippets to use.
Then it hit me---Kindle already did that for me!
I opened my own book on Kindle, went up to the three dots in the upper right, and choose "popular highlights." That gave me a list of the lines in my book most underlined by readers. Not only did it do the work of finding the parts that most resonated with readers (and were the most likely to work well in an ad), but it was also fun to get a peek at what readers like (so I can do it more often!)
